If you work with influencers – be they traditional media, analysts, bloggers or something in between – you need to know what makes them tick. In my “Influencing the Influencers” presentation, I somewhat flippantly called this stalking (of which I meant the non-creepy, from afar kind). This thread between the BBC’s Dave Lee & online journalism lecturer Andy Dickinson is but one example of how just doing something simple, like monitoring Twitter, can make you smarter about the influencers you work with…and, in turn, make their lives a bit easier. What looks like a fun exchange about headline character count is,…
White House press secretary Scott McClellan had one of those days yesterday. By one of those days, I mean the kind where a PR professional knows he’s/she’s going to get asked challenging questions. McClellan’s day at the podium responding to Vice President Dick Cheney’s accidental shooting of a fellow hunter was definitely one of those days.
Watching from the sidelines, I think McClellan will be remembered as one of the better presidential press secretaries. I say this because (a) he’s had to face some of the world’s top reporters often with limited or incorrect information — and fought his “clients” to do the right thing, and (b) because of classy exchanges like yesterday’s with NBC’s David Gregory:
“‘David’s a good guy and a good reporter,’ McClellan added. He said that yesterday was ‘one of those days where I knew exactly what to expect.’”
McClellan took his hits and upheld his respect for the important role journalists play in a free democracy. It is that thick skin and ability to see the bigger picture that, in my mind, makes McClellan (and people like him) professionals.

