If you work with influencers – be they traditional media, analysts, bloggers or something in between – you need to know what makes them tick. In my “Influencing the Influencers” presentation, I somewhat flippantly called this stalking (of which I meant the non-creepy, from afar kind). This thread between the BBC’s Dave Lee & online journalism lecturer Andy Dickinson is but one example of how just doing something simple, like monitoring Twitter, can make you smarter about the influencers you work with…and, in turn, make their lives a bit easier. What looks like a fun exchange about headline character count is,…
I’ll admit I’m no Einstein when it comes to math. Heck, I work with words for a living. Give me letters over numbers any day.
Which means there’s a better-than-good chance that what I’m about to say has no basis in reality: Richard Parsons, the head of old media establishment Time Warner, is quoted this morning saying “The notion that the new kids on the block have taken over is a false notion.” He’s, of course, referring to Google and YouTube.
I can’t decide whether this is a quote of desperation or one of denial. Heck, it’s probably a bit of both.
The reality is that, for the most part, old media really is on life support. By old media, I mean those that haven’t adapted to the evolution their customers have made toward interactivity, openness and community. The old media need only look so far as Redmond and the losing battle Microsoft is waging against open source software to see how this plays out.
Which brings me back to my remedial math skills. Could Google/YouTube just make this whole old media vs new media issue a moot point by going all Gordon Gecko on Parsons’s derrière?
Old media turns combative against new media | Technology | Internet | Reuters

