Archive for May, 2008
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UPDATE: Added direct link to Roberto’s post. I wouldn’t be surprised to see a firestorm erupt over Roberto Galoppini’s open source multilevel marketing suggestions in this post by CNET blogger Matt Asay: Users promoting the software that they’re already adopting, but getting paid something for it. One of the underlying... Continue Reading
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El Toro is a roller coaster at Six Flags Great Adventure. It is fast. Really, really fast. It is the second-fastest wooden roller coaster in the U.S. (from whispers I heard while standing in line). And, while scary, it is nowhere near as scary as riding a seesaw in the... Continue Reading
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Update: Like I said, there are no coincidences: McCain VP Meeting a Distraction from Medical Records? Political views aside, the “Hey, we didn’t plan for it to happen on a Friday” rationale is wearing a bit thin: The records dump comes as Americans head in to a three-day weekend,and just... Continue Reading
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Twice a year I do a guest lecture at Rutgers University for a 400-level PR class led by AT&T’s former crisis communications pro, Burke “Bad News” Stinson. It’s a great class, led by one of the best pros in the business. I spend two hours providing a frank, no-BS overview... Continue Reading
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Years ago, as part of the vaunted AT&T Media Relations team, Jim Byrnes — one of the best media relations pros I’ve ever met — told me the secret to good press release writing: “Write for the wires. Get the news into the first two sentences and assume everything else... Continue Reading
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In the wake of another blacklisting of PR agencies by reputable tech reporters, SHIFT PR’s Todd Defren mapped out a list of 7 laws PR pros should follow. While the rules included in Todd’s list are common practice for many in the profession, there are still too many others who... Continue Reading
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Matt Asay is fond of reminding people about the gazillion benefits of working from home near the mountains of Utah (often reminding us by posting videos from his helmet cam as he does midday cruises down the fine Utah powdered slopes). I don’t live near the Wasatch, but I do... Continue Reading
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