If you work with influencers – be they traditional media, analysts, bloggers or something in between – you need to know what makes them tick. In my “Influencing the Influencers” presentation, I somewhat flippantly called this stalking (of which I meant the non-creepy, from afar kind). This thread between the BBC’s Dave Lee & online journalism lecturer Andy Dickinson is but one example of how just doing something simple, like monitoring Twitter, can make you smarter about the influencers you work with…and, in turn, make their lives a bit easier. What looks like a fun exchange about headline character count is,…
After a roughly two year stint running PR for IBM’s pervasive computing/wireless business and a similar period of time working with some of the best and brightest in open source, I find posts like this one from Funambol CEO Fabrizio Capobianco encouraging:
“I read Hal’s recent press release about Fusemail (another smart email provider who realized there is ton of money to be made in mobilizing their customers, behind the carriers) and the last sentence hit me:
FuseMail selected Funambol’s software during the second calendar quarter of 2008, the most successful quarter in Funambol’s history. Funambol completed a company-record ten sales transactions with innovative providers of email and PIM sync around the world, including several well-known service providers, online portals, such as AOL, and mobile operators. In the second quarter, the company also closed a Series B round of $12.5M in venture capital and significantly strengthened its solution by introducing important new support for BlackBerry and the iPhone 3G.
Kudos to Fabrizio, Hal and the rest of the Funambol team!

