If you work with influencers – be they traditional media, analysts, bloggers or something in between – you need to know what makes them tick. In my “Influencing the Influencers” presentation, I somewhat flippantly called this stalking (of which I meant the non-creepy, from afar kind). This thread between the BBC’s Dave Lee & online journalism lecturer Andy Dickinson is but one example of how just doing something simple, like monitoring Twitter, can make you smarter about the influencers you work with…and, in turn, make their lives a bit easier. What looks like a fun exchange about headline character count is,…
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OK, maybe my friend Steve Keller isn’t a professional ski model in the same vein as those who huck themselves off cliffs for the cameras, but he *is* the face of Steamboat on their web site, in ski mag ads and even in one of the world’s greatest magazines.

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