If you work with influencers – be they traditional media, analysts, bloggers or something in between – you need to know what makes them tick. In my “Influencing the Influencers” presentation, I somewhat flippantly called this stalking (of which I meant the non-creepy, from afar kind). This thread between the BBC’s Dave Lee & online journalism lecturer Andy Dickinson is but one example of how just doing something simple, like monitoring Twitter, can make you smarter about the influencers you work with…and, in turn, make their lives a bit easier. What looks like a fun exchange about headline character count is,…
OK, so maybe my SATs and choice of communications as a major hindered my shot at getting into MIT. What they didn’t hinder was my luck in getting a letter printed in MIT Technology Review. The letter is based on a story I read in the publication on my way home from SXSW last month (as well as a tweet from the magazine’s editor, Jason Pontin):
Technology Review: Letters From Our Readers: “Out Of This World”
I read the January/February 2009 issue on my flight home from South by Southwest (the magazine was part of the conference’s swag bag). There wasn’t a weak story on any page, but one was out of this world: Adam Fisher’s oral history of space tourism (‘Very Stunning, Very Space, and Very Cool’).While I’ll probably never have the millions to afford a flight to the International Space Station, I can rest easy knowing that my $300 three-hour flight in a cramped coach seat was more comfortable than the accommodations afforded professional space travelers. I only wish I had the window seat they had.
Mike Maney
Doylestown, PA
I may never make it as a subject of one of the magazine’s articles, but it’s still pretty cool to be a part of one of the smartest crowds in technology, if only for a fleeting two paragraphs.

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