If you work with influencers – be they traditional media, analysts, bloggers or something in between – you need to know what makes them tick. In my “Influencing the Influencers” presentation, I somewhat flippantly called this stalking (of which I meant the non-creepy, from afar kind). This thread between the BBC’s Dave Lee & online journalism lecturer Andy Dickinson is but one example of how just doing something simple, like monitoring Twitter, can make you smarter about the influencers you work with…and, in turn, make their lives a bit easier. What looks like a fun exchange about headline character count is,…
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Writing is a big part of what I do as a PR professional. I read William Zinsser’s “On Writing Well” in college and re-read it every year to keep my writing as sharp and tight as possible. If you write you owe it to yourself to pick up this book.
Mike
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Twitter
- This. Why influence mgmt reqs human brain: Top 50 API w/no mention of @johnmusser, @magicmerl, @Michels @sramji…? http://t.co/C3a7YKVm
- Glad I waited on that post from yesterday. Just got a doozy of an example to add to it. Nothing shocks me anymore.
- @owowcowcreamery I don't know that I've recovered from my daily cava infusion during Feb trip to Barcelona. But, ok, I'll try it.
I am definitely going to be bookmarking your website in order to pick your brains on PR. I doubt there will be anything useful for my website, but you never now. ^^ You’ve made a good start by choosing a book on my top 10 list.
Thanks, as will I with your novel!