Archive for the Public Relations Category
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If you work with influencers – be they traditional media, analysts, bloggers or something in between – you need to know what makes them tick. In my “Influencing the Influencers” presentation, I somewhat flippantly called this stalking (of which I meant the non-creepy, from afar kind). This thread between the... Continue Reading
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This is a presentation I gave at the 2011 Social Media Summit hosted at Marquette University. I used the presentation to illustrate the changes in the disciplines of marketing, PR and analyst relations, as well as provide new rules on how those functions must work today and in the future.... Permalink
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As 2011 slowly winds down, I thought I’d give TripIt a quick glance to see my travel stats for the year. Turns out, they weren’t as bad as I expected (although I’m sure this chart is missing at least a couple of trips for the year and countless in the... Continue Reading
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Tomorrow night I will attend my first meeting as one of the newest advisory board members of Mobile Monday Mid-Atlantic (MoMoMa). I’ve been a long-time proponent (and fanboy) of the global Mobile Monday movement, so it is an honor to work even closer with such a great organization. For those... Continue Reading
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I’ve had the opportunity and luck to work with some very smart, very influential people over the course of my career. Which is why I am very proud to have served as director of communications in 2003 to 2011′s Black Enterprise Corporate Executive of the Year, IBM’s Rod Adkins. I... Continue Reading
