ManeyDigital

If you write, William Zinsser’s book is your bible

Writing is a big part of what I do as a PR professional. I read William Zinsser’s “On Writing Well” in college and re-read it every year to keep my writing as sharp and tight as possible. If you write you owe it to yourself to pick up this book.

Filed under: PR, Tips, Writing

I got into MIT (Technology Review, that is)

OK, so maybe my SATs and choice of communications as a major hindered my shot at getting into MIT. What they didn’t hinder was my luck in getting a letter printed in MIT Technology Review. The letter is based on a story I read in the publication on my way home from SXSW last month (as well as a tweet from the magazine’s editor, Jason Pontin):

Technology Review: Letters From Our Readers:  “Out Of This World”
I read the January/February 2009 issue on my flight home from South by Southwest (the magazine was part of the conference’s swag bag). There wasn’t a weak story on any page, but one was out of this world: Adam Fisher’s oral history of space tourism (‘Very Stunning, Very Space, and Very Cool’).

While I’ll probably never have the millions to afford a flight to the International Space Station, I can rest easy knowing that my $300 three-hour flight in a cramped coach seat was more comfortable than the accommodations afforded professional space travelers. I only wish I had the window seat they had.

Mike Maney
Doylestown, PA

I may never make it as a subject of one of the magazine’s articles, but it’s still pretty cool to be a part of one of the smartest crowds in technology, if only for a fleeting two paragraphs.

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Filed under: Technology, Writing

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THE OLD STUFF

CONTACT ME

You can email me, reach me on IM or Skype (I'm mikemaney on most services), follow me on Twitter, see my photos on Flickr, watch my videos on YouTube or check out my professional background on Linkedin. Whew.

ABOUT ME

My Twitter profile says I’m a former Calvin Klein underwear model, father/husband, and stimulator of developer influencers. Well, I guess two out of three isn’t bad.

First, the personal me: I’m a father to two of the smartest, funniest, most talented and most beautiful girls on the planet (they get most of that from their mother). Speaking of, I’m married to a saint. I look a little like Andre Agassi if he got stung by a swarm of bees. I think Buffett and Springsteen are musical gods. I’ve run a 4:30 mile, a 1:19:00 half marathon and two full marathons (Chicago and New York City). I don't run as much as I used to, instead channeling my inner Lance Armstrong on the back roads of Bucks County, Pa. I’ve skied Tuckerman’s Ravine and survived. Despite being years out of practice, I can still climb a respectable 5.9. I once hung out with Chris Farley on the set of Saturday Night Live.

Some of the things I like (in no particular order): road biking, skiing, photography, travel (the non-tour, no-agenda kind), wine, Jimmy Buffett, Bruce Springsteen, Bill Bryson, The West Wing, and great comedy.

Now, the professional stuff: I’m a media junkie. Despite (or perhaps, because of) being in the PR business for roughly the past two decades, I think the Fourth Estate is one of the most important components of society. I’ve worked with big, global corporations (IBM, AT&T, Unisys), big honking agencies (Ogilvy, Grey, Saatchi) and exciting startups (MindTouch, Krugle, Mashery). I’m a believer in open source and an unabashed Mac fanboy. In my current role, I’m the Director of Influencer Management at Alcatel-Lucent. And if I can ever track down the last of those Polaroids, I'd someday like to run for President.

A respected mentor and former colleague once said I have an uncanny ability to help executives hone their messages and craft compelling, creative stories (that colleague also said I liked to kick the snot out of the competition). I've written a number of well-received speeches for executives, but I'm no Peggy Noonan. I've placed stories in outlets big and small. I'm a geek. I've crippled enough devices with alpha and beta software to be dangerous at a keyboard. That inquisitiveness makes me an early tech adopter (if you think Twitter is buggy today, you should have seen it when I was first using it in 2007).

I attended and (Yay!)graduated from Trenton State College (now The College of New Jersey) with a Bachelor of Arts in Communications and a concentration in professional writing and organizational communications. I grew up in a small town in northwestern New Jersey where I attended and (Yay again!) graduated from Hackettstown High School and lived out my Al Bundy'esque dreams as an all-state soccer star.

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