Category: Public Relations
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Squeeze every last drop out of your story
As Parry Headrick says, you’re banana pants crazy if you aren’t squeezing every last drop out of every piece of content you create. Think he’s being hyperbolic? Just remember how many writers and movie makers have made a killing off of tweaking Romeo & Juliet. Or how many cooks find ways to stretch yesterday’s leftovers into today’s…
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AI as a PR force multiplier
This is 100% spot on. Any PR pros who don’t naturally think like reporters and storytellers — who don’t have or haven’t built that innate muscle to ask questions in a flow that advances a story — are in for a world of hurt. I’ve been using AI for just this reason (and have a…
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Replicating the river of news
Twitter was never a social network to me. I mean, sure, I made and had friends there. And I interacted with reporters, analysts, and influencers. But it was first and foremost a newsfeed. A wire service of industry and world news. A place to spot trends and stay on top of breaking events. It was…
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Write like a human
Saw a great LinkedIn post by Joe Brockmeier about being more human in corporate writing. It’s something I’ve told execs throughout my career: Just be human. It’s that simple. Let your human flag fly!
Mike Maney 