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Influencing the Influencers

30 Apr 2012, admin

This is a presentation I gave at the 2011 Social Media Summit hosted at Marquette University. I used the presentation to illustrate the changes in the disciplines of marketing, PR and analyst relations, as well as provide new rules on how those functions must work today and in the future.... Permalink
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7 May 2012, admin

Every town has a mainstay, that person everyone recognizes, but never knows by name; that person who is seemingly seen everywhere, yet at the same time never seen. For me, it’s Randy. He’s the ever-present kid on the bicycle, working the bags at the Doylestown Genuardi’s, tooling around town. He’s... Continue Reading
Mikel Etxea 1 in Barcelona
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Where Innovation is Born

3 May 2012, admin

This tavern (taberna in Catalan) is where our team has met each February for the past three years. It is where many of us have met for the first time. Mikel Etxea 1 is just off La Ramblas in Barcelona. Small and lively with great tapas, great service, big Estrella... Continue Reading
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Know What Makes Influencers Tick

2 May 2012, admin

If you work with influencers – be they traditional media, analysts, bloggers or something in between – you need to know what makes them tick. In my “Influencing the Influencers” presentation, I somewhat flippantly called this stalking (of which I meant the non-creepy, from afar kind). This thread between the... Continue Reading
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The Fogerty Freewheel

15 Apr 2012, admin

Despite the rain (see post title), I was able to get out on the bike for an easy 42km this morning. One of the things I love about riding in Bucks County is that even if you ride the same roads, there’s always something new to see and experience. Take... Continue Reading
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My Wild Ass Idea to Save Cougar Town

11 Apr 2012, admin

The Problem: Cougar Town (a fan-loved show by the guy behind the successful Scrubs series and produced/starring Friend’s star Courteney Cox) is at risk of being cancelled. ABC, which owns the show and on whose network the show airs, has all but indicated they no longer support it…despite a passionate and loyal fan... Continue Reading
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Spring Break 2012: Washington, DC

9 Apr 2012, admin

It’s become something of an annual rite of spring for the Maney clan to visit the U.S. Capitol during the girls’ spring break. This year we once again trekked to the city on the Potomac, hitting a few of the sites we weren’t able to get to last year. Among... Continue Reading
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