Squeeze every last drop out of your story

As Parry Headrick says, you’re banana pants crazy if you aren’t squeezing every last drop out of every piece of content you create. 

Think he’s being hyperbolic? Just remember how many writers and movie makers have made a killing off of tweaking Romeo & Juliet. Or how many cooks find ways to stretch yesterday’s leftovers into today’s new recipes (thank you, Anthony Bourdain!).

There’s more than one way to tell your organization’s story.

Slice. Dice. Atomize. Repackage. Repurpose.

Don’t get caught wearing banana pants.