Is it the medium or the artist?

Marshall McLuhan would have loved this thread I saw on Reddit this morning.

Throughout my career, I’ve told stories using words, weaving sentences with nouns, verbs, and the occasional sprinkle of adjectives and adverbs to infuse them with a little creative flourish. When I’m not storytelling for the ear — which is how I like to write — I get behind the lens of my camera to tell stories for the eye. The two crafts share common ground. Each is an art form whose ultimate goal lies in making another human feel something.