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The Do’s and Don’ts of Evangelism

A good friend of mine who runs enterprise marketing for a top tech company recently asked me for advice to help counsel one of his executives on the differences between marketing and evangelism. The list below includes some of the top-of-mind tips I provided based on my experience: DO Be human. Nobody wants to engage […]

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Starting out and standing out

I’ve been very, very lucky throughout my career to study under some really smart people. But more than smart, they were generous. They took young flacks like me under their wings and taught us how to do PR right. They are a big part of the reason I try hard to pass down what I’ve […]

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5 Tips: Starting out in PR

Paradigm Staffing’s Lindsay Olson recently posted a great question to Facebook: What is the best piece of advice you could give a new grad/entry-level looking to enter the PR profession? What do you wish you would have known when you started your career? I was lucky enough to start my career at one of the […]

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