Tag: analyst
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The Do’s and Don’ts of Evangelism
A good friend of mine who runs enterprise marketing for a top tech company recently asked me for advice to help counsel one of his executives on the differences between marketing and evangelism. The list below includes some of the top-of-mind tips I provided based on my experience: DO Be human. Nobody wants to engage…
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A Face for Podcasts
Last week, Redmonk’s Michael Cote interviewed me on the topic of how I stay on top of what’s happening in the tech industry. We discussed the tools I use, some of the ways I use those tools, and a number of other topics that address the shifting role of the PR pro (listen to the…
MIKE MANEY 