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Do what’s right

This morning, CVS/pharmacy announced it would take a $2b hit as a result of a decision to stop selling tobacco products in its stores. It’s a triumph for consumer health and a huge win for corporate public relations teams across industries. “We’ve come to the conclusion that cigarettes have no place in a setting where […]

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LEGO Does It Right

One of the things I advise companies is that sometimes the best marketing is not marketing at all…it’s simply a matter of doing what is right. LEGO is now my poster child for that advice. And a spot-on post by B.L. Ochman -> “Lego: a company that doesn’t have to force customers to Like them […]

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