Tag: customers

  • Apple vs Microsoft: The battle for customers

    I posted this to a comment thread earlier this morning, but thought it was worth sharing (for both of you who actually follow what I post here at ManeyDigital):

    Apple build products for our kids; Microsoft/Dell build products for their parents and grandparents. Easy math to see why Apple is doing so well: they sell to a growing customer base instead of a declining customer base.

    My comment was in response to a question posed by a colleague wondering how it is that Apple sold a million iPads in 28 days.