The Other Bird Twitter Needs

I still owe Marshall a post on how I use LittleBird, but an article popped in my newsfeed this morning that seems a bit more urgent. Twitter was all over the tech news yesterday with people reporting and analyzing yet another management shakeup. I’ve been in big companies. News? Eh, not so much. Yet, under…

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The Do’s and Don’ts of Evangelism

A good friend of mine who runs enterprise marketing for a top tech company recently asked me for advice to help counsel one of his executives on the differences between marketing and evangelism. The list below includes some of the top-of-mind tips I provided based on my experience: DO Be human. Nobody wants to engage…

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