A good friend of mine who runs enterprise marketing for a top tech company recently asked me for advice to help counsel one of his executives on the differences between marketing and evangelism. The list below includes some of the top-of-mind tips I provided based on my experience: DO Be human. Nobody wants to engage […]
Read moreDon’t Be a PR Fluffer
Video of my talk closing out day one of Monktoberfest 2012.
Read moreIf you write, William Zinsser’s book is your bible
Writing is a big part of what I do as a PR professional. I read William Zinsser’s “On Writing Well” in college and re-read it every year to keep my writing as sharp and tight as possible. If you write you owe it to yourself to pick up this book.
Read moreI Didn’t Know That: Checking a jalapeno’s heat
Stumbled across this tip today. For most, it’s a tip that will save them from burning their mouths; for those who like their jalapenos hot, it will help them pick the perfect pepper: Ever take home a jalapeño chile pepper from the grocery store and have it either be so lacking in heat it may […]
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