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The Do’s and Don’ts of Evangelism

A good friend of mine who runs enterprise marketing for a top tech company recently asked me for advice to help counsel one of his executives on the differences between marketing and evangelism. The list below includes some of the top-of-mind tips I provided based on my experience: DO Be human. Nobody wants to engage […]

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I Didn’t Know That: Checking a jalapeno’s heat

Stumbled across this tip today. For most, it’s a tip that will save them from burning their mouths; for those who like their jalapenos hot, it will help them pick the perfect pepper: Ever take home a jalapeƱo chile pepper from the grocery store and have it either be so lacking in heat it may […]

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