Client Public Relations

Look for the Helpers

Mister Rogers reminded us that when things go bad, look for the helpers. As the COVID-19 pandemic continues, the helpers are emerging.

UPDATED: Added Mark Cuban,

Fred Rogers — Mister Rogers to many of us — provided an important reminder years ago that when things go bad, always look for the helpers. It’s advice I believe we all would do well to follow as the COVID-19 pandemic continues to impact the lives of our families, friends and communities.

What’s amazing is that you don’t have to look very far or long to see the good that Mister Rogers asked us to seek. Overnight, I have seen my Twitter stream fill with examples of helpers.

Companies like GG Hospitality, which closed its hotels to make them available for the NHS.

Companies like Bigleaf Networks, which accelerated the development of a new product to help essential services organizations communicate more reliably in our new work-from-home reality (and made it free to them, too).

Companies like Untappd, which quickly used its platform to help food workers, bartenders, and retail establishments that are taking an economic hit because of the virus.

Companies like Linode, which dedicated cloud infrastructure to Folding@Home to help scientists find antibodies to combat viruses like COVID-19, and its Kubernetes engine to Penn Medicine’s Hospital Impact Model for Epidemics to help hospitals with COVID-19 capacity planning.

Companies like BrewDog and Leith Gin, which have converted their distilleries to make hand sanitizer.

Even The Boss is helping out.

Adding other examples here to the original post:

This is just what I’ve seen in my own network. Surely, there are more examples of Mister Rogers’ helpers. If you see them in your networks, reach out or drop them into the comments and I’ll update the post.

By Mike

Comms Exec. Ex-Calvin Klein underwear model. Photographer. Hey, 2 out of 3 isn't bad.

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