I love this line in Chuck Freedman’s post about inspiration in developer relations on LinkedIn:
“What are your hopes and dreams for what developers can do with your platform?”
It’s subtle, yet profound. Asking what can people do generates a bulleted list of features. Asking what you wish people could see beyond those features creates excitement.
Think of this the next time you are building out your company’s next product announcement. Inspiring your customers, communities, and employees happens when you allow them to see why you built what you built, not just what you built.
Mike Maney 
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