AI as a PR force multiplier

This is 100% spot on. Any PR pros who don’t naturally think like reporters and storytellers — who don’t have or haven’t built that innate muscle to ask questions in a flow that advances a story — are in for a world of hurt.

I’ve been using AI for just this reason (and have a couple of other experiments with it that turbocharge my communications quiver). If you use it right, it’s a force multiplier.