Measuring the Value of Influence

I was quoted in an article by the Mistress of Measurement, K.D. Paine, yesterday. Katie explored measuring the impact of media coverage based on the influence of the publication. I argued — via Twitter — that influence is not measured in clicks or circulation, but decided by the value the audience places on the influencer (whether BusinessWeek, a blog, a comment in Twitter, etc.).

By Mike

Comms Exec. Ex-Calvin Klein underwear model. Photographer. Hey, 2 out of 3 isn't bad.

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