Tag: social media

Stop Selling

Last week, I had the pleasure of being the opening keynote speaker at the second annual Social Media Business Life Conference produced by Chuck Hall. I’m usually the guy writing speeches for others, so it was an interesting role reversal to be the guy in front of the audience for a change.

Chuck does a great job organizing this conference and putting together a full-slate of content that is, refreshingly, vendor-free. Too often, those of us who have been involved in social media for years forget that many people are still ramping up. There were nearly 250 people drawn to learning about how they could use social media to improve their organizations. In a suburb of Philadelphia. As my friend, John Patrick, often said when the web was first molten hot: “We’re only 10% of the way there.”

My talk focused on the need to look beyond the tools of social media and see the humans behind those tools. I also challenged the audience to stop using social media to sell…which I think forced Chuck and several members of the audience to wonder if I’d started the conference-ending happy hour a bit early.

(My keynote starts at ~9:30 into the video.)

Because Face Time is as Important as Facebook

View more presentations from Mike Maney

June 5, 2012
Influencing the Influencers

http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=influencingtheinfluencers-111011151001-phpapp02&stripped_title=influencing-the-influencers-9649216&userName=mikemaney

This is a presentation I gave at the 2011 Social Media Summit hosted at Marquette University. I used the presentation to illustrate the changes in the disciplines of marketing, PR and analyst relations, as well as provide new rules on how those functions must work today and in the future.

April 30, 2012
My Face In Your Face

Click to see a bigger version of this image (and my face).

Late last week I commented on an online story by B.L. Ochman that was running on BusinessWeek’s web site. B.L.’s post, “Debunkiing Six Social Media Myths,” is a good read and incited nearly 100 comments.

Out of that 100 — correction, out of all of the comments on BusinessWeek — my comment was chosen as the featured comment for BusinessWeek’s “In Your Face” section today. Not only that, but my mugshot is running on the front page of BusinessWeek.com.

If you are at all interested in social media, I encourage you to read B.L.’s post. I’ll also be posting more about the power of commenting on the just-about-to-be-launched 0to5blog later this afternoon.

February 24, 2009
Yeah, you. You talking about my brand?
Image via WikipediaFor those who still think what happens on blogs, Twitter and other social media networks is nothing more than a marketing echo chamber, think again.

I posted an entry to this blog yesterday that included links to the great online video work Ford and GM are doing. I also included a line about “the ever-present knock of death” at the auto industry’s door. While I’m no fan of the bailout — and recognize that Ford didn’t stick its hand out for public funds — the work Scott Monty and Christopher Barger (and their respective teams) are doing is worth noting.

Now, I don’t pretend that this blog gets a ton of traffic. Scoble I am not. However, no sooner did I hit post when a comment from Scott appeared to clarify Ford’s position on my death-knell comment. Again, in the wide realm of blogs out there, I’m quite sure Maney|Digital is somewhat low on the totem pole of authority and impact for the automakers.

Which is why I wanted to highlight Scott’s actions. Somewhere in his toolbox, Scott has a trigger to alert him to any time Ford is mentioned on the web. It doesn’t matter whether it’s a Scoble-sized mention or a lowly Maney|Digital-sized one. What matters is that Scott didn’t let a potentially (and unintentional) negative comment about his company sit idle for others to see.

Companies which aren’t monitoring what’s being said about them online do so at their own peril. While the overall impact of a single negative post on a site the size of Maney|Digital probably won’t make much of a difference, the cumulative effect of others seeing it, posting on it, linking to it, will.

Do you know what they are saying about your brand?

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January 5, 2009