A Windy Day At Whole Foods

Renuka Rayasam at the Austin-American Statesman is reporting today that Whole Foods Market is switching to all wind power in the U.S..

I don’t know enough about the economics of the wind-powered energy industry to determine the economic benefits of Whole Foods’ decision, but my 14 years of PR experience tell me that this is a great PR decision (and I wouldn’t be shocked to learn that the company’s PR team was at the table when the debate about the merits of moving to a wind-powered infrastructure were discussed).

I don’t follow the supermarket wars as a matter of my day-to-day news reading (apparently there is a huge battle going on). But I do have a few cooking/luxury blogs loaded in my RSS reader. Whole Foods seems to get consistent buzz as the good guy (read: good customer and community citizen) in a lot of the posts. Whether that’s for the natural products they carry, their purchasing ethics, or something else, I don’t know. I just know that from a PR perspective, Whole Foods seems to be doing a lot right lately.

Their competition should start paying closer attention if they aren’t already — before they get the wind knocked out of their sales.

By Mike

Comms Exec. Ex-Calvin Klein underwear model. Photographer. Hey, 2 out of 3 isn't bad.

One reply on “A Windy Day At Whole Foods”

Despite that groaner of a pun at the end, I’m glad you did this post — I hadn’t heard of this story.

While I’m still at the point where convenience dictates my grocery shopping choices (there’s a Super Stop & Shop practically across the street), something like this might change my mind. If there’s a Whole Foods in my area, they might just have won a new shopper.


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