Becoming a big fan of Starbucks…not for its coffee, but for its bold approach to PR. Traditional PR strategy would advise the CEO to avoid conflict at all costs; their modern approach is one of take a point of view – if even unpopular – and say what needs to be said and what others are afraid to say. Huge brand cred, IMHO. And lessons to learn for other organizations and PR pros. Having a strong position on an issue and doing the right thing is not the sole domain of national politics.