On “getting press” and metrics

Getting “press,” as this job ad I saw on HackerNews claims to want, is more than measurement. It’s about relationships, news, an eye for tying a company’s story into wider trends, and having an experienced gut feel for when a story is worthy of press and when it’s better suited for some other type of…

Read More

On “getting press” and metrics

Getting “press,” as this job ad I saw on HackerNews claims to want, is more than measurement. It’s about relationships, news, an eye for tying a company’s story into wider trends, and having an experienced gut feel for when a story is worthy of press and when it’s better suited for some other type of…

Read More

The Do’s and Don’ts of Evangelism

A good friend of mine who runs enterprise marketing for a top tech company recently asked me for advice to help counsel one of his executives on the differences between marketing and evangelism. The list below includes some of the top-of-mind tips I provided based on my experience: DO Be human. Nobody wants to engage…

Read More

LEGO Does It Right

One of the things I advise companies is that sometimes the best marketing is not marketing at all…it’s simply a matter of doing what is right. LEGO is now my poster child for that advice. And a spot-on post by B.L. Ochman -> “Lego: a company that doesn’t have to force customers to Like them…

Read More

Recap: Monktoberfest 2012

Redmonk founder Stephen O’Grady posted a great recap of Monktoberfest 2012 (complete with the list of amazing, impossible-to-find beers they served). I’m slightly partial to this paragraph: Mike Maney, a longtime Friend of RedMonk, arranged and shot the video for the conference on his own. He and his colleague Matt Helmke turned their travel to…

Read More

Marketing != Manipulation

“The more authentic you are, the more authentic you can be with others. It has to come from an intention not to manipulate.” – National Geographic photographer Lynn Johnson. Great advice for modern marketers. The best marketing is not marketing.

Read More

Stop Selling

Last week, I had the pleasure of being the opening keynote speaker at the second annual Social Media Business Life Conference produced by Chuck Hall. I’m usually the guy writing speeches for others, so it was an interesting role reversal to be the guy in front of the audience for a change. Chuck does a…

Read More

If I Ran Google+…

  I’ve been pretty vocal about my views on how Google is blowing a huge, industry-shifting opportunity with Google+. Most of those views are centered around the company’s inability to know when to let professional marketers take the handoff from the engineers (and accept that it’s ok). This morning, my friend and fellow corporate misfit,…

Read More