Redmonk founder Stephen O’Grady posted a great recap of Monktoberfest 2012 (complete with the list of amazing, impossible-to-find beers they served). I’m slightly partial to this paragraph:
Mike Maney, a longtime Friend of RedMonk, arranged and shot the video for the conference on his own. He and his colleague Matt Helmke turned their travel to the Monktoberfest into an epic 7 state roadtrip, featuring stops at craft breweries all the way from Delaware to Maine. From Riverhorse to Olde Burnside to Harpoon, they went from brewery to brewery, collecting stories and – thanks to some very gracious donations – beer.
Crazy un-marketing ideas like this — the kind where you do what is right for the communities you do business in — aren’t possible without the support of forward-thinking executives like Laura Merling and the sure-what-the-hell-why-not participation of great pros like Matt Helmke and Justin Tormey.