If you work with influencers – be they traditional media, analysts, bloggers or something in between – you need to know what makes them tick. In my “Influencing the Influencers” presentation, I somewhat flippantly called this stalking (of which I meant the non-creepy, from afar kind).
This thread between the BBC’s Dave Lee & online journalism lecturer Andy Dickinson is but one example of how just doing something simple, like monitoring Twitter, can make you smarter about the influencers you work with…and, in turn, make their lives a bit easier.
What looks like a fun exchange about headline character count is, to the insightful PR pro, a deeper education in how the BBC and Dave work. Armed with this newfound knowledge, a smart flack will tailor any story idea he pitches to Dave (or other BBC journalist) to the BBC’s 30-4-16-40 rule.
So, sure, some may call me a professional influencer stalker. I’m okay with that, especially when it means I’m giving myself a leg up on my competition and doing my part to stop the spread of PR spam still running rampant in the industry.